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Podcast Advertising in 2021

At the beginning of the pandemic, analysts predicted that podcasts would decrease in popularity without work commutes. But in reality, remote work only temporarily affected podcast listenership. By May, podcasts were proving resilient. 

Edison Research reported that 2020 numbers were in line with the continued growth they’ve seen over the past 11 years. 37% of Americans, aged 12 and up, were monthly podcast listeners. 

Credit: Edison Research

With the surge in podcast creation, advertising rapidly increased with every podcaster fighting to position their show to viewers/listeners.

As podcast audiences grow and become more diversified, audiences have a wide variety of niche content at their disposable, meaning there’s something for everyone.

Podcasts have become so widespread that notable brands including Amazon, Apple, Spotify, and even Twitter want in on the action—and are more than willing to pay to stay ahead of the crowd.

podcast marketplace podcorn
Credit: podcorn.com

Media Radar predicts that podcast advertisement will grow rapidly because audience podcast usage is increasing and the fact that podcasters are fighting for growth in listenership.

There are nearly 6,000 brands that already advertise across podcasts, and we expect to see this number increase in 2021.

Advert monetisation platforms like Podcorn have seen a massive boost in revenue in 2020 shows the impact of advertisement in the growth of podcasting ad revenue.

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